{"title":"The Maker's Toolbox","description":"\u003cp\u003eTools and services I rely on to run a small handmade business, from shipping and labels to my online store. After more than 20 years of making and selling horseshoe nail crosses on eBay, Amazon, Etsy and my own website, these are the picks I'd recommend to a fellow maker getting started or growing. Some links are affiliate links, which means I may earn a small commission at no extra cost to you.\u003c\/p\u003e","products":[{"product_id":"shopify-free-trial-for-makers","title":"Shopify Free Trial - The Store Platform I Use to Run HorseshoeCrosses.com","description":"\u003cp\u003e\u003cstrong\u003eA note from John, the maker of HorseshoeCrosses:\u003c\/strong\u003e \u003cem\u003eHorseshoeCrosses.com runs on Shopify, and it has for years. When I wanted a home for my handmade crosses that was truly mine, separate from Amazon and Etsy, Shopify is what I chose, and it's still what I use today.\u003c\/em\u003e\u003c\/p\u003e\u003ch3\u003eWhy I recommend Shopify to fellow makers\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eYour own store, your own name.\u003c\/strong\u003e Customers come straight to you, not to a marketplace full of competitors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSell handmade and digital products.\u003c\/strong\u003e I sell my handmade crosses and printable coloring book downloads from the same store.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo coding needed.\u003c\/strong\u003e I hand-coded my very first website years ago. With Shopify, you pick a theme and fill it in.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks with tools you already use.\u003c\/strong\u003e Shipping apps, Pinterest, and other sales channels connect right to your store.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTry it before you pay.\u003c\/strong\u003e Shopify offers a free trial, so you can set up your store and look around first.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho it's good for\u003c\/h3\u003e\u003cp\u003eCrafters, artists, and small sellers who are ready for a home base of their own, alongside Etsy and Amazon or beyond them.\u003c\/p\u003e\u003cp\u003eClick the green button above to start your free trial on Shopify's official website.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBlessings, John\u003c\/em\u003e\u003c\/p\u003e","brand":"Shopify","offers":[{"title":"Default Title","offer_id":68055268360254,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1147\/0938\/files\/HorseshoeCrosses-Homepage-Shopify-Store.png?v=1793983717"}],"url":"https:\/\/www.horseshoecrosses.com\/collections\/the-makers-toolbox.oembed","provider":"Horseshoe Crosses","version":"1.0","type":"link"}